Photography by: Daniela Ciuffa Photography
I’m so excited to share the second head-to-toe Spring style refresh I worked on with our partners at Lougheed Town Centre. Here are some images and behind the scenes footage from the Cherene’s experience, which I hope inspires you.
Cherene is a hardworking mom who always puts her family before herself. She was thrilled when she found out that her daughter had nominated her for a makeover, as she has been going through tough times with her husbands health and needed a little TLC. She wanted to get out of her rut and feels like she is getting older and ready for a change.
Cherene works as a security guard and wears a uniform to work. On her days off, she lives in her jeans and flip-flops, and wears little to no makeup. Her area of concern is her mid-section and bottom. She has difficulty finding shoes and prefers wearing open sandals for comfort. During our consultation, she explained how she likes a casual and classic style with a bohemian twist. She was also hoping to add a bit of color to her wardrobe, which is always a good idea, as color can really positively effect your mood and emotions.
We hit up a few stores in the mall to look for dresses and found the perfect one at Hudson’s Bay. I chose a wrap dress with beautiful pink, blue and white floral hues to compliment her complexion. It has a “V” neckline, which elongates the neck and offers a leaner longer silhouette. The wrap style works for every body type and is particularly ideal for defining waste. We layered a plain white tank top underneath for extra coverage, however, a lace camisole would work if you wanted to create a sexier evening look. We popped into Reitmans to look for a denim jacket, as I wanted to create a more casual vibe for Cherene. Plus, I knew she would be able to combine this piece with her existing wardrobe. For shoes, we opted for rose-gold colored embellished sandals from Aldo Shoes.
I created what’s called my “7 Style SacramentsTM”. It’s a series of style rules and guidelines to help women develop a great sense of personal style. When pulling an outfit together, you want to remember “DLDB” rule, as in Dark, Light, Dull and Bright. A perfect and cohesive outfit should have a balance of something Dark and Light (for contrast), and something Dull and Bright (for texture, pattern and shine). These elements help to create an interested, thoughtful and multi-dimensional outfit that looks and feels good no matter the occasion!
We went to the cosmetic department at the Hudson’s Bay to pull together some great makeup products to suit Cherene’s beauty needs. For her sensitive skin I used a combination of Clinique and Clarins makeup to create this pretty, soft and neutral makeup look.
Another one of my “7 Style SacramentsTM” is the “Five-in-5” makeup rule. Tha’s Five makeup steps in 5 minutes (not including skincare). In Charene’s case, we used the following product to get the this look:
Moisturizer: Clarins Beauty Flash Balm
Tinted Moisturizer: Clinique CC Cream in Light/Medium
Concealer: Clinique All About Eyes “Light Petal”
Bronzing Powder: Clarins Bronzing Duo SPF 15
Mascara: Clinique Chubby Lash Mascara
Lipstick: Clinique Chubby Stick
Togehter with the stylists at Chatters Salon, we consulted with Charene to create this beautifully textured, short, asymmetrical haircut to suit her face shape. I was exactly what she was hoping for and the best part is that this is the salon where she usually get’s her hair cut; it’s a win all around!
We started with this beautiful and colorful maxi dress from Hudson’s Bay. The cut, length and pattern, combined, created a lovely and slimming silhouette. The white tank provided extra coverage and added a nice pop of crisp white to brighten the face. We layered these simple rose-gold necklaces for a hit a sparkle, which tied in perfectly with her new rose-gold embellished sandals (both from Aldo Shoes). We completed the look with this dark denim jacket from Reitmans; which is a wardrobe staple and can be coordinated multiple ways. And there you have it; a little bit of DLDB (Dark, Light, Dull and Bright) and a whole lot of NadittudeTM!
Congratulations, Cherene! You look absoulutely stunning; I hope you enjoy your new look! Click HERE to view the behind the scenes highlight reel! – xo
Wardrobe: Lougheed Town Centre, Hudson’s Bay, Reitmans, Aldo Shoes | Hair Cut: Chatters Salon, KMS Hair | Makeup: Clinique and Clarins, Hudson’s Bay | Fashion Consulting, Hair and Makeup: Nadia Albano Style Inc. | Photography: Daniela Ciuffa Photography