Photographed by: Daniela Ciuffa Photography
I met Claire Riddle when I worked at the Holt Renfrew Salon and Spa several years ago. From the moment we met, I knew we would become great friends and that she was going to do great things. Aside from her perfectly porcelain skin, fire red hair and a smile that lights up a room, this girl is clever, extremely witty and has brains. She’s the real deal!
I’ve had the pleasure of doing Claire’s hair and makeup for almost 7 years now and during this time, I’ve watched her accomplishments many wonderful things. She graduated from University then decided to go to culinary school and became a chef. I witnessed her marry her true love, Dave, they bought a house and recently welcomed little Walter to the world. Claire has been such a loyal friend and supporter of my business, over the years, and when she told me that she was opening a cool new nail shop in Kits (just down the street from my salon), I know I had to go along for the ride and support her right back! Boy, am I glad I did. Welcome to Joyride Vancouver…
When did you start your business and how did you come up with the concept?
I started the business plan for Joyride January 2015, signed the lease on 1758 West 4th in April, did some extensive renovations and opened up for business September 8th! I came up with the concept on a drive down from Whistler, just talking to my husband about how I was fed up with the lack of stylish/clean/friendly nail salons in the city.I have always been a bi-weekly mani/pedi girl and I just felt like I wasn’t enjoying any of my experiences – lots of cut cuticles! Anyways, my husband encouraged me to do some research and then one thing led to another.
What can clients expect when they come in for a service?
Clients can expect a friendly, beautiful atmosphere as soon as they walk in. I want whatever service they have chosen to be consistent, relaxing and of the highest quality. Nail techs should always be friendly and our clients should leave feeling happy, regenerated and happy!
How did you determine which polish brands to carry in your store and what are they?
The polish brands we carry are:
I chose these brands because I know them and love them. OPI and Essie are easily recognized by most, I didn’t want to bring in only new brands that Vancouverites might not recognize. Some people like to stick to what they know and some are more adventurous, I wanted to make sure I had something for both types of people at Joyride.
Tell us more about the Joyride product line? What inspired you to create your own line?
The Joyride product line was created out of necessity. I approached many different lines of skin care and bath products and I was turned down every single time. There was either another retailer in too close proximity, or they couldn’t see my branding so I guess they just didn’t trust me. It was one of those “a ha moments” and I was like “okay – time to just create my own line”. I worked with a Canadian manufacturer and came up with the all-natural, organic line and am SO glad I did. I’m really proud of it!
Who are your style inspirations/icons?
My style inspirations and icons… Olivia Palermo is just so stylish it’s insane. I think bloggers are the new style icons, Julia Engel (galmeetsglam) and Amber Fillerup Clarke (barefootblonde) are my favorites. My Mum is the most stylish woman ever.
What are some staple pieces you think every woman should have in her wardobe?
My staple wardrobe pieces:
– white sneakers, that are freaking clean people!
– Chloe susan ankle boots
– black opaque tights
– flattering trousers, baggy ones
– a black and white striped t-shirt/long sleeve
– leopard print coat
– pearl earrings
– a really good (not black) party dress
What are 5 beauty products that you can’t live without?
Five beauty products I cannot live without:
– my entire skincare routine, I take my skincare very seriously!
– NARS concealer (new Mum essential item)
– OPI “Big Apple Red” polish
Which do you prefer: New York or LA? Paris or London? Coffee or Tea? Wine or Champagne?
LA, London, Coffee, Champagne and then wine
What’s your definition of being a confident woman?
Being a confident woman is probably the absolute hardest thing ever. I’m not quite sure I have it all figured out all of the time. I always feel my best when I’m exercising, eating properly and getting enough sleep.
How do you balance motherhood and being an entrepreneur ?
My son Walter is only three months old, and I honestly don’t think I have figured out how to balance motherhood and my career. I’m constantly torn. When Wally turned 2 months old I started going into work 1 day per week. I return work emails and phone calls constantly. I won’t lie and say it has been “super great” and “all good” because some days I am overwhelmed and exhausted!
Plans for Joyride, more of them! I’m on the look out for the next location… Make sure to follow Joyride on Instagram to see what we are up to! We are pretty festive so there are always fun nail art deals and other cool things happening in the studio.
Claire, you’re a class act and you never seize to amaze me! Thanks to your fabulous staff and nail techs for always taking such great care of me (and my hubs) when I come in for my bi-weekly nail services. Your team is incredible, your space is beautiful and your taste is unique and very much appreciated! Continued success, my friend! xo