Photography by: Daniela Ciuffa Photography
I grew up as a first generation Italian-Canadian in East Van (aka: Little Italy). As a kid, I was lucky to have many female role models in my life. While all of them taught me important life skills and character-building lessons, I had a few other fictional women that I looked up to as well. Television was a treat in our household and when I got to watch it, I loved shows like Wonder Woman, Charlie’s Angels, SheRa – Princess of Power, Jem and The Holograms and believe it or not, the Gorgeous Ladies of Wrestling (yes, wresting was a thing in the 80’s – hahaha!), to name a few. I know…shocking, right? What can I say, I have a brother and grew up around a lot of my mom’s friends who had sons that I hung out with. Regardless of my eclectic taste in television, these women, in my opinion, were AWESOME! Although I loved the story of Cinderella, these women weren’t your average princess. They were truly babes that supported other babes! I respected that they didn’t have to be saved, nor did they hold back on taking risks for what they believed in. I appreciated the fact that they were all strong, cleaver, beautiful and independent women who could hold their ground, conquer “evil” and fight for the underdog. Looking good, helping others and kicking ass in great shoes that actually fit? YEASSSS..sign me up please!
The truth is that I am actually a Princess in real life. Yes folks, in my teens, I was involved in beauty pageants and was crowned Miss Calabria ’94, Princess Italia ’95 and Miss Photogenic Vancouver ’96 – at the Miss Vancovuer Pageant; where I was the youngest of 30 contestants at the age of 18 years old. These experiences were truly incredible. Each accomplishment taught me to be more confident in my abilities, inclusive and genuine, authentic and graceful, and most importantly a good role model/ambassador for my community. I’m proud of my Italian heritage. I love to celebrate and represent it in the best way I can, which is why I created my Nadittude Clothing Label…
On Sunday, June 10, my team and I will be at the Italian Day Festival on The Drive, where I grew up when we first moved from Italy. We’ll be on-site promoting my new Nadittude clothing label, which is comprised of women’s tees, baby onesies, makeup brushes and greeting cards. Our pieces are inspired by and created for mamas, babes and besties to help them look and feel confident and empowered. Our matching tees and baby onesies feature sassy Italian inspired slogans such as: Ciao Bella, Cinda-fricken-Rella, Dolce Mama and Buongiorno Baby. All used to help uplift, inspire and motivate women to kick butt in life and look good while doing so (much like my childhood role model!).
I wear my Nadittude Tee’s with everything! The Cinda-fricken-Rella Tee is a must-have and one of our top sellers (along with our Ciao Bella Tee). It’s ideal for brides-to-be, birthday gifts or just because! I styled it with my Zara Jeans and this coral-red Walter Baker blazer that I picked up at Winners, for a punch of colour. I added my Giannico multi-toned heels, that I got in New York, and incorporated my blush pink geometric clutch to tie the entire look together. This is a typical outfit I’d wear to a business meeting, dinner and drinks with friends, or a casual brunch date.
Our Nadittude apparel is made from 100% Airlume spun cotton jersey, which means it’s very soft and extremely durable; even after several washes! It’s a relaxed-fitting, V-neck cut, which is comfortable and suitable for women of all ages and shapes! All of our pieces are designed and printed right here in Vancouver and are available for purchase at Barefoot Contessa Boutique, Jeweliette Jewellery and at our online store. Our brand is expanding with wholesale opportunities available to retailers in Vancouver and across Canada!
So that’s my story folks. I’m not your average princess! Au contraire. I’m a proud Italian business babe from East Van with a passion to empower women, help them look and feel good and inspire them kick butt in life! Confidence, grace and authenticity is what we value and we can’t wait to share our message with you at Italian Day on The Drive, next Sunday, June 10! Ciao for now…