Photographed by: Daniella Ciuffa Photography
What store is beautiful, filled with tons of super fabulous, on-trend fashions at very reasonable prices, and offers exceptional customer service? The Latest Scoop on South Granville Street! I’m so pleased about this week’s business profile featuring Vancouver’s favorite pop-up shop, The Latest Scoop. From the moment you walk into this space, you feel like a kid in a candy store and don’t know what you want to get your hands on first. Business owner and founder, Deb Nichols, has brought this little treasure to various locations throughout Vancouver since 2004, and I can happily say that I ALWAYS seem to walk out of her stores with a smile on my face and loot full of great threads. Here’s what Deb had to share with me…
1. When did you start your business and how did you come up with the concept?
I started the latest scoop in 2004. I had been in retail for years and left it to raise my young son, but, I realized fairly quickly that I was not very domestic so I decided it was time for me to return to my love of retail…but this time I would write my own rules! At the time, I found stores to be uninspiring, all looking alike without any intrigue or fun factor so I thought of a store that only opened certain months of the year (4 months in the Spring and Summer and again 4 months in the Fall & holiday season). A store that had no buying rules – if it was on trend, current, beautiful & well priced then we could buy it!
2. What can clients expect when they shop in your store?
Our goal is to inspire our customers and to put the fun back into shopping! It’s one reason I decided to carry such a diverse mix of product (furniture, fashion, accessories, gift and home decor). During the stores downtime, we are traveling somewhere wonderful to source new products and ideas. While we are gone our designers reinvent the look of the shops to give them a fresh new feel. If it is industrial in feel one season it becomes bold & graphic the next. We do this with great thought to keep our customers inspired. A lot of time & thought goes into our merchandising, with a wide product mix it’s important to give the store a cohesive look.
3. Who does the buying and how do you determine what to bring into your store?
Myself and my co-buyer, Caroline Forsyth (27 years old) – we also involve our incredible sales team in some of the buying trips and choices. We bring in anything we love – it has to be current and on-trend (on trend – not trendy!). Because we sell out 50% of our stock each week we are in Los Angeles or New York every 2 weeks to replenish with new styles and colors. We also understand our customer and her needs, so, in a way, we take each one of our customers with us on a buying trip!
4. Who are your style inspirations/icons?
I wouldn’t want to give any 1 or 2 woman all the credit! I, like most women, am influenced by actresses and magazines, but mostly I am inspired by women I see in NY, LA, Paris, Rome, Madrid..cities I visit often.
5. What are the staple pieces you think every woman should have in their wardrobe?
Black heels to wear with a sexy dress or denim, denim in blue or black – different legs for different looks. White shirt, white tees, blazer/jacket that can be worn with multiple looks. Oversized sweater (love grey for this) but it has to have a great shape to it. A fun pair of flats (mine are leopard) and the best bag (mine is camel) all pulled in with a scarf (aka paris look!). I could keep going
a white jean, an easy fitting shirt dress, boots, kimono cardigans …you get the idea :). I love clothes that are versatile; depending on how you put them together will give you different looks.
6. What are 5 beauty products that you can’t live without?
7. Based on my 7 Style Sacraments, what would you say that your style category is – Causal, Classic , Chic, Charming or Couture? (you can
choose more than one)
8. Which do you prefer: New York or LA? Paris or Milan?
ohh…tough one. I love New York but adore Paris. Then again Rome…sorry, all of them! But if you are insisting then I say Paris.
Coffee or Tea? Coffee
Stilettos or flats? I like flats but am loving the low sexy heels I picked up in Paris…i love that we are now getting more choices in lower heels.
Leather or lace? Both, depends on my mood!
Sweet or Savory? Savory.
9. What’s the next for the Latest Scoop? Any new projects coming up?
E-commerce this fall! Finally! And a pop up store – for when and where, you need to follow us on social media (Instagram, Twitter) or be on our email list! And we love it when our customers suggest locations too!
Now that was one great dose of retail therapy! Thank you so much, Deb, for your time — I know you’re a busy woman. I applaud you for the growth and success you’ve seen over the past 10 years. I’m a huge supporter of female entrepreneurs! A HUGE thank you to your lovely team and staff for their kindness, warm hospitality and service they provided me. I look forward to another shopping haul very soon, before everyone scoops everything up!
The Latest Scoop is located at 2928 Granville Street, Vancouver (Between 13th & 14th). Hours of operation are Mon-Thurs & Sat: 10-7, Fri: 10-8 & Sun: 11-6